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Tuesday, January 12, 2010
Sugar Bear and Grin It: Super Golden Crisp Cereal Figures
Sugar Bear was the mascot for Post Super Golden Crisp cereal (formerly Super Sugar Crisp and before that just Sugar Crisp) and in 1985, he starred in animated ads featuring confrontations with some wild animals that tried to part the suave, Bing Crosby-like bear from his caramel-colored, puffed-wheat cereal.
Post always did great cereal premiums, and this collection featured figurines of Sugar Bear and all the thugs that tried to mug him in the latest commercials. I was so excited about these toys! My favorites were the gang of greaser tigers.
I had cut out the picture off the box (I think there was an order form so you could get the whole set, which I did). Post's marketing worked, because I never really liked the taste of Sugar/Golden Crisp much (who were they fooling with the name change, really? The character was still SUGAR Bear!).