Magic Trix Aren't Just For Kids

Now you can get Lucky with a cheap trick.  Lucky the Leprechaun, that is!

The gang from the "Big G Cereals" is featured here in Magic Show tricks created by Dan Witkowski.  There were 6 of these books available inside specially marked boxes of General Mills Cereals back in 1987.  I only got this one.

There used to be three Cinnamon Toast Crunch cereal baker characters, but only Wendell, the one with glasses, survived (and became much cartoonier).

This version of Lucky the Leprechaun was cute.  I believe they'd sell more Lucky Charms with this appealing character design.  Time to go retro, General Mills!

Of course, you can't have a General Mills Magic Show without the Trix Rabbit.  Count Chocula, Frankenberry, the Honey Nut Cheerios Bee (before he got named BuzzBee), Lucky the Lucky Charms Leprechaun, Sonny the Cuckoo Bird from Cocoa Puffs, and Ice Cream Jones are represented here.  There's also a character that I can't identify--the guy with the white beard.  Who is this?

New for 1987 was Ice Cream Cones Cereal, with a new character named Ice Cream Jones.  This cereal was available in Chocolate Chip or Vanilla (sold separately).



I always liked the "Big G" characters.  Many years ago, they were also the mascots of the now-closed Opryland theme park in Tennessee.


General Mills developed many creative (and sometimes unusual) cereals over the years (especially in the 1980s).  Check out more at Topher's Breakfast Cereal Character Guide.