Those familiar with MAD Magazine Fold-Ins should appreciate this wonderful 1997 ad for Cheetos. It's really too bad that the artist responsible for this image did not get a credit here. This ad is from a Cartoon Network Dexter's Laboratory comic book.
Per the request of Darrin at Dad's Dish Retro Blog, I included the folded image (through the magic of Photoshop, I did not have to bend up my comic book).
Chester Cheetah was introduced as an animated character in 1986. He's in good company with characters like the Pink Panther and the Warner Brothers character, Cool Cat.
I can remember a Chester Cheetah set of toys available at Kentucky Fried Chicken years ago. This was fitting, since Pepsi owns Frito-Lay (the maker of Cheetos) and KFC. Synergy at its finest!
These days, Chester Cheetah can be seen as a puppet character in some new TV commercials.
It's not easy being cheesy, so Chester Cheetah has been willing to adapt to change over the years.